Nike sinks to 13-year low on weaker sales guide and new job cuts
Greater China fell 26% and Nike now sees fiscal 2027 revenue down high single digits, hours before September payrolls.
- -4%Q1 revenue
- -26%Greater China (cc)
- $2.5BPace savings target
- ~-9%Premarket
For VardonThe turnaround clock just reset: North America grew only 2% and lifestyle (Jordan, Sportswear) is still shrinking, so the read for footwear and sporting goods wholesalers and peers is more promotion and inventory cleanup into holiday. Margin held up (42.8% gross), which argues the cost story is real, but the top line is the debate, and EBIT is guided to fall faster than sales.
Nike reported fiscal first-quarter revenue of $11.21 billion, down 4% (5% currency-neutral) and short of the roughly $11.3 billion consensus, while EPS of $0.48 beat the ~$0.44 estimate. Gross margin rose 60 basis points to 42.8% on lower logistics costs and FX. The guide did the damage: fiscal 2027 revenue is now expected to fall high single digits, with adjusted EPS of $1.15 to $1.35. Greater China dropped 26% currency-neutral, Jordan fell by mid-teens and Sportswear by low double digits as Nike cut Dunk supply roughly in half. Performance categories grew high single digits. CEO Elliott Hill also unveiled Pace, a program consolidating Nike into three global regions with more job cuts from 2027, targeting about $2.5 billion of savings through fiscal 2031. Shares fell roughly 8% to 10% premarket to a 13-year low.