Nearly 1 in 10 adults now use BNPL to buy groceries
Food inflation is pushing buy now, pay later from discretionary purchases into everyday essentials.
- 29%BNPL users buy groceries
- 34.8%Missed a food BNPL payment
- 47%Paid a BNPL loan late this year
For VardonFood inflation forcing a structural shift of BNPL into non-discretionary spend is a leading indicator of consumer credit stress that shows up first in low end discretionary retail (apparel, home, restaurants) before it hits grocery comps. Watch subprime skewed retailers' receivables and Affirm/Klarna partner disclosures next earnings season.
An Urban Institute survey found nearly 1 in 10 working age adults used BNPL to pay for groceries in the past year, and 34.8% of that group missed at least one payment; another 28.3% financed groceries on a credit card and struggled to repay it. A separate LendingTree survey put grocery use of BNPL at 29%, up from 25% a year ago and 14% two years ago, with Gen Z users at 38%. 47% of BNPL users said they paid a loan late in the past year, up from 41% in 2025 and 34% in 2024, and 54% said they could not make ends meet without it, rising to 62% among parents. About 1 in 4 BNPL users are juggling three or more active loans at once.